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Shopping in Europe - Buying Cheap Wine
Want to get close to Europeans? Stop in at a wine cooperative, grab the pump, and "fill 'er up" with local wine.
Guido Veloce Explains Europe to You - Issue #7


I. Forewarned by the editor not to get people all riled up by discussing current political issues, Guido (who has been called a "winey liberal" by certain nameless parties) takes on the differences in attitudes between Europe and the U.S. on the issue of wine consumption and tells you how you can buy cheap wine in Europe.

When you're sitting in a European restaurant enjoying a carafe of wine with your meal, you will likely be consuming the local hooch. If you happen to be in a country that borders the Mediterranean, it is somewhat likely that the restaurant owner or one of his friends has had a hand in producing that wine or the grapes that are found in it.

Unlike the US, there are still outlets for the very small wine producer in the Mediterranean. While a grower might produce the wine himself (as many European farmers produce wine for their own consumption), it is more likely that he added his grapes to other local grapes over at the local cooperative, a venture in which many growers combine resources to lower production cost.

The cool thing about all this is: you can buy this wine cheaply right out of the vat.

II. So How do I Tap into this Source of Cheap Wine

The practice of selling wine right from the vat is most obvious in France and Italy. In France, look for caves or coops with signage indicating vin "en vrac" meaning that the winery or cooperative sells wine direct from the vat. In Italy, look for a cooperativo or cantina (or cantine, plural) that sells vino sfuso. Some Enoteche, or wine shops, sell vino sfuso as well. In Italian bars you might also see vino alla spina, wine on tap.

You may see various "grades" of wine offered for your consumption. Usually, the only measured criteria for these grades are alcohol content. Why? Because a relatively high alcohol content indicates the grapes contained more sugar when picked, and were therefore more fully ripened. A low alcohol wine may indicate grapes harvested a bit prematurely, and the wine is more likely to be thin and astringent. By the way, don't expect bulk wine to have been aged in oak, it won't have touched any, usually. But it's unlikely to have the sweetness or the chemical content of US bulk wines, either.

So how do you get this bulk wine to your temporary home in Europe? Well, if you're staying on the continent for a while or you really consume a great deal of wine every day, you'll be faced with a variety of options. In France you can buy wine in a "cubie", a plastic cube with either a cap or pouring spout. The size ranges from 2.5 - 20 liters. In large cooperatives in Italy, most folks bring big 5 liter or larger glass jars that resemble bloated chianti flasks to fill up. Many places will sell you pre-filled jars of that size. Plastic jugs are also common. In a small shop that sells wine in bottles and bulk you might get by with just bringing in a standard bottle with cork and filling it--but some larger concerns might not allow single, small containers. Being friendly and understanding will often convince people to bend the rules about such things.

III. So why is this wine so much cheaper than the bottled stuff?

Bulk wine doesn't undergo the aging and oaking process of vintage wines. The other part of the answer is political. [ed. note: Watch it Guido!] See, before the European Union took over, Italy subsidized cheap table wine--not the good stuff in bottles mind you, but the stuff that people actually drink every day. (It is not uncommon to find older inhabitants of the south of Italy who have never, ever taken a drop of water--prefering to drink wine exclusively while calling water "poison", a holdover from days when water was suspect.) The EU, as far as I know, has continued with some agricultural subsidies.

In any case, when you kick back at an Italian bar with a glass of wine that only set you back a Euro or two, you can in some ways thank a government for encouraging its production in the same way as good old Thomas Jefferson, US minister to France and later President of the US, observed: "No nation is drunken where wine is cheap and none sober where the dearness of wine substitutes ardent spirits as the common beverage. It’s extended use will carry health and comfort to a much enlarged circle."

(Sorry, ed., but the sensitive traveler will take note of the effects of different thinking and different political viewpoints, even during the consumption of a simple glass of wine.)

Sincerely,

Guido

"Wine is constant proof that God loves us and loves to see us happy."

[politician Ben Franklin]

(See, ed., it's not just me.)

That's enough. I've ticked the editor off sufficiently so I'm outta here. Why not write me and tell me what European subject you'd like me to rant about next week?

The Guido Archives
Eating Europe I - Salad Dressing; why you won't get meat on your pepperoni pizza; why you may not even get coffee in your morning "latte."

Eating Europe II - Entrées to Smörgåsbord - Ruminations on the structure of an Italian Meal.

Eating Europe III - Pork Butts and Clams - Odd European food combinations with an excursion into the Italian sport of butt-pinching.

Secrets Behind Cheap and Charming European Hotels - from floors to bathrooms, from electricity to how Europeans write numbers, Guido answers all your questions about Hotels in Europe.

European Place Names - Is Wales England? Guido digs into the meanings behind European place names after a reader asks him to educate travelers on the differences between the United Kingdom and England. Not content just to admonish his readers, Guido goes on to explain the problems with having the word "United" in your nationality.

Safety and Debate in Times of War - Guido takes on the issue of whether or not Europe is safe for tourism as America Girds for war in the Middle East. Europe is not Texas, Guido Argues, and Europeans are likely to think differently than Americans when it comes to such things as war. Talk to them--they'll wanna talk to you.

Shopping in Europe: Buying Cheap Wine - Guido, warned by the editor not to tick people off by debating political issues, discusses how you can get decent wine in Europe without forking over lots of cash.

Shopping in Europe II: Covered and Open Air Food Markets - Get a really fresh meal in Europe cheap by hanging out in the market square on market days. Guido will clue you in on language, market etiquette, and what you can sink your plastic fork into even if you don't have cooking facilities at your hotel or inn.

Bar and Cafe Life in Europe - How are bars different in Europe than in the US? It's not all about getting drunk, or even pleasantly buzzed. Guido gives you the skiny on what you'll find (including ice cream) in a European bar, plus he adds a couple of hints for further enjoyment of the European institution.

Airline Security - How Much Can You Take? - Guido editorializes on the odd state of airline security in light of recent results of the Stupid Security Competition.

Ode to Peasant Food - Haggis and a wee Dram? - Guido likes peasant food for its spiritual properties and the life that's reflected in these loving preparations.

About Guido Veloce - Guido Veloce recently became a full fledged American when he gave up his Alfa Romeo for a Hummer. Concerned that he still couldn't fit in due to a rather sleek and zippy driving style that didn't seem to fit the Hummer or America, he bought a second cell phone to toy around with while he snakes his way blindly through the clogged freeways of our great land, looking for the essence of Americans in their canned and bottled foodstuffs and comparing them to the food of his homeland.

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